Food Ads
Children and teen agers see different ads for food and fast foods as the children did in 2003, according to the study of U.S study analyze that on nutritional quality of food and media exposure. The study that was conducted in Center of food policy and obesity by its Members.
The result of the research , which are available on website of Fast Food FACTS, which suggests that how fast food Companies are making efforts to make market unhealthy meal option to children, without considering the fact of satisfactory health.
What do we found in the marketing data is an amount of fast-food Advertisement that starts when a children is two years old.
The Fast food Industry spent 4.2 billion on advertising according to the research of 2009, 40% of preschoolers ask to go to McDonald’s at least once a week, and 15% goes every day which outsource that the increase in those numbers implies the attraction of the attitudes of children towards this kind of food. Most of the children believe that fast food is a best diet for them. The aggressive marketing behavior is responsible for that.
The study concluded that one third of U.S children and teen agers prefer to fast food daily.
Eating at fast-food restaurants has become a part of our culture. Which is why the nutritional quality of these sorts of meals must be considered?
The fast food companies that prefer to have healthier options, but these are not enough for children and teen agers. In store it is more harmful because the shopkeeper applies soda and other things to his products and directly fried it. This is quite unhealthy
The current generation of this era is depending upon their parents; they should first realize that is this food is healthy or fit for their children.
The food companies targets the youth requirements they inspire by the advertisements increasing web sites and banner ads.
The author also hopes that these results will implement restrictions towers the restaurants and start promoting education for this unhealthy food. In which a great part can be played by the parents to making their children realize about the food that should they eat. Don’t go directly to the food ads.
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